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Featured Creators Club Profile

Nic Manshon

Hi, I’m Nic Manshon. Creativity, for me, started back when I was drawing Teenage Mutant Ninja Turtles and entering Mother’s Day competitions for KTV. I always loved art as a kid and did it as a subject throughout my schooling career.  If I were to be totally honest, I never saw a career in creativity in high school, even though art was my highest marked subject.  Hence, I went to study personal training straight after high school and thereafter worked for Virgin Active for a while. Soon enough I realized that it wasn’t for me. Nonetheless, I believe nothing is lost with learning. After having these feelings to change my career, I started exploring creativity again. That was a good choice! The journey started out at CPUT, studying industrial design and serving at a local church, heading up the media department. After that, I got a scholarship for digital filmmaking at SAE. I never received a scholarship before so I was super stoked to do the course, not rea

Enda ~ Run Like A Kenyan

Enda was founded with a mission of bringing a bit of Kenyan athletic excellence to runners everywhere and fuelling economic development in Kenya. We developed the world's greatest running shoes incorporating the country’s running history, culture and skills, while at the same time creating jobs. We're initially assembling the shoes in Kenya, with a long-term vision of having the shoes 100% made in Kenya.
We started with a Kickstarter campaign in May and June 2016, and are shipping our first pairs in July 2017.
Interview words by Navalayo from Enda.

FutureNow - What is your background, where & when did ENDA start?

I come from a village near Eldoret in Kenya, which is the epicentre of the Kenyan running world. I’ve lived, studied, and worked all around East Africa as well as the UK and the US. Even though I have been to many places, Kenya has always been home, and I’m always looking for a way to drive more development in Kenya.

Enda started when my business partner and I met at a social entrepreneurship accelerator in Nairobi. We both brought different pieces of the idea together and realised that making a Kenyan running brand was good for both industrial development as well as cementing Kenya’s excellent reputation in the world of running. Once the idea took hold, we couldn’t let go, so since mid-2015 we’ve been working hard to make Kenyan running shoes a reality.

FutureNow - What inspired you to design and create ENDA footwear?

The inspiration for Enda is the great legacy of many Kenyan athletes who have inspired the whole world and pushed the boundaries of human potential time and again. Specifically, we knew that we wanted to make a running shoe as it is the most critical product for a runner. It is the tool that runners obsess over, yet we didn’t see a lineup of shoes that matched Kenyan running culture and Kenyan training. So we decided to change that, and now runners around the world can get Kenyan running shoes at

FutureNow - What are the pros and cons of creating a product from scratch?

That’s an interesting question. We actually never doubted that Enda would mean creating a whole new shoe. There wasn’t anything on the market that matched the performance, style, or brand of Kenyan running, so we knew we had to make something.

Making something new is a challenging process of course especially when that involves creating a whole new industry in Kenya. But at the end, you have something totally new that’s all your own.

FutureNow - What does the future hold for ENDA and what does ENDA stand for?

Enda means “go” in Swahili. If you’re ever standing near the finish line of a race in Kenya, you’ll hear people cheering “Enda! Enda! Enda!” as runners sprint to the finish line. It captures the sense of excitement, direction, freedom and encouragement we wanted to embody as a brand.

As for our future, we’re looking forward to making a whole range of running shoes, based on Kenyan athletes’ running routines, to match runner’s diverse training needs. We’re also looking forward to being more than a product company, and are eager to help runners find their best selves in running and in life through coaching and training support as well as connecting them with opportunities for social good. Enda also intends to actively invest in social causes in Kenya. We see a future where Enda is an experience rather than a product.

FutureNow - Advice for Creators around the world?

Start simply, ask for help, and persist. Your dream may be huge, but you’ve got to start with something that’s doable, and then grow from there. Even the simplest part of your vision will likely be beyond the power of your two hands, so don’t hesitate to seek out expertise and assistance along the way. And finally, it’s going to be tough. There are challenges you can’t see now that will be demoralising and seem insurmountable when you encounter them. Don’t give up. The darkest hour is just before dawn. Press on.

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Nava comes from a village near Eldoret, Kenya, where many of Kenya’s running champions come from. A graduate of the London School of Economics, Navalayo has worked in different places around the world, including the US, UK, Ethiopia, Tanzania and Kenya. She is trained as both an accountant and a lawyer, which explains why she is so interested in risk management, results-based management and writing.

Weldon is a social-change campaigner who has worked on a range of early stage social change startups. After gaining business experience as Managing Director of in Europe, he co-founded Enda with the belief Kenya should receive greater benefit from it's reputation as a running powerhouse. His half marathon PB is 1:37:39.

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